What is communication?

October 28, 2011 by · Comments Off on What is communication?
Filed under: Communication 

Globally, you can speak of communication when some body tries to influence another person by transferring information. This happens amongst people aswel as animals. Lasswell has made a model to clarify communication.

lasswell communication model

He asks 5 questions to analyse the communication channel: Who? Says what? In which channel? To whom? With what effect? Shannon added two more concepts: encoding and decoding a message. Encoding means that the messenger sends his message in some kind of form. Usually its the spoken language, but it can be written or nonverbal as well.  Decoding means the opposite, the receiver translates the encoded message in a certain meaning (of the message). This looks as follows:

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